What is a social media manager?
Social media management is the process of creating, publishing, and analyzing content you post on social media platforms like Facebook, Instagram, and Twitter, as well as engaging with users on those platforms.
From a social media management perspective, Facebook is useful for building relationships with existing and future customers. It can also help build brand loyalty, which can encourage future purchases.
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FYI: Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. For example, 74% of people now use social media when making purchase decisions. Not to mention, 80% of people get advice about a purchase through social media.